Monthly Archives: February 2007
MSN Canada Launched AdCenter – it’s Paid Search (PPC) Platform – Today
Canada is the fifth country in which AdCenter has been launched. They honed the product first in France and Singapore, followed by the U.S. and U.K. last year. Barry and I (along with 300? others) attended the launch at an … Continue reading
User Generated Content | MSN Style
MSN launches their own version of YouTube. MSN is testing their own video site, soapbox, as well is dipping their feet into the water looking for additional video content.
Yahoo! Search Content Quality Guidelines
In our Yahoo! seminar on Tuesday, we discussed following the individual search engine guidelines. Here is a link to Yahoo! search quality guidelines that include: Original and unique content of genuine value Pages designed primarily for humans, with search engine considerations … Continue reading
PPC Gone Bad, RCMP Hangs With Wrong Crowd
At yesterday’s (very successful) SEO 101 Basics Seminars we delivered for some of Yahoo! Search Marketing Canada’s client’s (more on this in another post soon) Barry told of delicate situations that can arise if your PPC ad winds up on … Continue reading
SEO/SEM Education
A great article in The Australian , regarding the about to be released IBM report, Navigating The Media Devide, warns about the divide between new and old media. (Once you click on the link, you have to scroll down to read the article.) What … Continue reading
Google’s Local Search Algorithm
Matt McGee looks at Google’s local search algorithm. Here are his top ten tecniques. Use of Google’s Local Business Center (LBC) Availability/Trust of other business data A Business Web Site Listings in 2nd-tier Local Directories Listings in Vertical Directories References … Continue reading
Google Getting Ready To Shake Up Link Popularity?
SearhEngineNews reports that Google may be ready to shake things up again. “Google is going to consider the strength of your site based not only on the link you get and its link text, but also by the “votes” that link … Continue reading
Google Earth Gets Overlay Search Feature
I have been following the Kelsey Group for years but mostly checking out their research on yellow pages advertising. Like the rest of us, they are now well into search.  Here is some interesting info they have provided for local search: Online … Continue reading
The NoFollow Tag & The Vulcan Theory of SEO
In a Google blog entry in January, Google indicated that it would remove the linking value on NoFollow links. Now SearchEngineJournal gives us 13 reasons why NoFollow tags suck. Before trying any seo techniques, ask yourself if you are following the … Continue reading
Sempo’s New Search Engine Marketing Report
Search Engine Marketing Professionals’ (SEMPO) recent survey indicates that Google’s AdWords program is used by 96% of pay per click advertisers. Yahoo! Search Marketing is not far behind at 86%. Microsoft came in with a surprising 68% thanks to their new adCenter program. … Continue reading
