Outsell, Inc. has released a report that seems to indicate that we are reaching the end of an era: they project broadcast and print ad spending will decrease in 2007. Key findings of their survey of 1010 advertising professionals include:
*Search marketing is the fastest growing online medium: advertisers plan to increase search engine advertising spend by 39% (though Outsell didn’t indicate whether this was SEO, PPC or both in its press release).
*Print still holds the largest market share of ad spend (40%), but its slice of the pie is shrinking.
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