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Small Business Advertising Competitive Analysis
A Piper Jaffray & Co. report indicates that the average Cost Per Action (CPA) for search was $8.50, much lower than the CPA for the Yellow Pages advertising ($20), online display ads ($50) and direct mail ($70). Great statistical information … Continue reading
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Becoming An Industry Expert
We often talk about becoming an industry expert. This week, Jason Calacanis ripped into seo with several derogatory statements about the industry in general. Whether you agree or disagree, besides the wrath of the seo world, you can bet that his … Continue reading
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