Monthly Archives: February 2007

A Piper Jaffray & Co. report indicates that the average Cost Per Action (CPA) for search was $8.50, much lower than the CPA for the Yellow Pages advertising ($20), online display ads ($50) and direct mail ($70). Great statistical information … Continue reading →

We often talk about becoming an industry expert.  This week, Jason Calacanis ripped into seo with several derogatory statements about the industry in general. Whether you agree or disagree, besides the wrath of the seo world, you can bet that his … Continue reading →

Outsell, Inc. has released a report that seems to indicate that we are reaching the end of an era: they project broadcast and print ad spending will decrease in 2007. Key findings of their survey of 1010 advertising professionals include: … Continue reading →

We have been discussing personalization for a couple of years but now Google is stepping up the process. You can check out their blog for more details.

  Yahoo! released Yahoo! Pipes and it is an terrific tool especially for a non techie like me. Instead of receiving a dozen feeds on any topic, seo for example, you are able to set up a pipe that will … Continue reading →

An Article on Informationweek.com by K.C.Jones indicates that Wikipedia founder, Jimmy Wales, hopes to launch Search Wiki in a few months. The new search engine will be “built by the masses” and use a traditional ad revenue model.

Scott Smith is providing valuable local search information this week with interviews of twenty industry leaders. A must read for you local search  maniacs.

Google’s official webmaster blog now recommends using Google webmaster tools to view a much larger sample of links to your pages. You have to verify your own site but it is an easy process.

Yahoo! launched their new ranking model designed to improve user results through higher quality search ads. Top spots won’t go to the highest bidder any longer. A combination of click through rate and bid amount will determine positioning.