Monthly Archives: March 2007
Pay-Per-Booking Service On The Way From Genbook
TechCrunch provides information about Genbook. The company “is building a “pay-per-booking†product to allow local businesses to capture online bookings in real-time. The product will be distributed through online directories and local search engines, and businesses will pay a fee per booking.” Pay-per-action … Continue reading
ComScore February Search Results
Google up slightly in market share while Yahoo , MSN, ASK and AOL remain the same. Google: 48.1% Yahoo: 28.1% Microsoft Live: 10.5% Ask: 5.0% AOL: 4.9% Search engine land charts out the past 12 months for comparison.
Google Testing Pay-Per-Action (PPA)
Google opened its public beta for Pay-Per-Action (PPA) advertising and is now permitting selected advertisers to bid on clicks and on actions according to a Business Week article. This is what customers have been wanting for years. It will eliminate … Continue reading
NBC and News Corp take a run at Google’s YouTube
NBC and News Corp will distribute free TV shows and movies through AOL, MSN, Yahoo and MySpace. A few weeks ago Joost reported that they will be offering ad-supported versions of Viacom Programs. Web TV is just getting going and … Continue reading
Big Four Portals Dominate Internet Ad Spend
eMarketer.com’s report estimates that the big 4 will account for 66.6% on online advertising revenue in 2007. 2004 2007 Google 13.1% 32.1% Yahoo! 18.4% 18.7% AOL 6.8% 9.1% MSN 9.4% 6.8% Total: 47.7% 66.6% Even without Google , the … Continue reading
Local Search | Entrepreneur.com’s Top 15 Sites
Entrepreneur.com has an interesting article on local search and 15 ways to promote your site locally. Google AdWords Yahoo! Local Listings CitySearch Ask.com’s AskCity AOL’s CityGuide Craigslist MerchantCircle.com Dotster Local.com Froogle Local ReachLocal RegisterLocal TrueLocal YellowPages.com Web.com’s MyEzClicks program You … Continue reading
Link Building | Google Upgrading Linking Info
Link building is an important part of SEO. Google has announced that they are providing valuable linking information to webmasters. Google’s webmaster central blog indicates that Google is now giving you the full phrase that people are using to link to … Continue reading
Cracking Google’s Algorithm?
Computerworld published an article regarding some interesting comments from Matt Cutts. The article mentions Matt and some freely offered clues, “such as placing keywords in the title, headings and even the URL, and keeping related words close together.” Hint (LSI). … Continue reading
Relevance Rules!
Ad Age Digital reports that when it comes to online advertising, relevance rules. Â A recent study by Travelociy indicates that banner ads that generate dynamic content specific to location (provided by IP targeting) perform 6-7 times better than static advertising.
Google Protecting Search Users
A Google blog entry indicates that Google will make their user records anonymous after 18-24 months. Taking steps to protect the privacy of their users, Google intends to begin the process in the next few months. You can choose to have your records … Continue reading
