Daily Archives:

Google opened its public beta for Pay-Per-Action (PPA) advertising and is now permitting selected advertisers to bid on clicks and on actions according to a Business Week article. This is what customers have been wanting for years. It will eliminate … Continue reading →

NBC and News Corp will distribute free TV shows and movies through AOL, MSN, Yahoo and MySpace. A few weeks ago Joost reported that they will be offering ad-supported versions of Viacom Programs. Web TV is just getting going and … Continue reading →

eMarketer.com’s report estimates that the big 4 will account for 66.6% on online advertising revenue in 2007.   2004 2007 Google 13.1% 32.1% Yahoo! 18.4% 18.7% AOL 6.8% 9.1% MSN 9.4% 6.8% Total: 47.7% 66.6% Even without Google , the … Continue reading →