Category Archives: Articles
Big Four Portals Dominate Internet Ad Spend
eMarketer.com’s report estimates that the big 4 will account for 66.6% on online advertising revenue in 2007. 2004 2007 Google 13.1% 32.1% Yahoo! 18.4% 18.7% AOL 6.8% 9.1% MSN 9.4% 6.8% Total: 47.7% 66.6% Even without Google , the … Continue reading
Local Search | Entrepreneur.com’s Top 15 Sites
Entrepreneur.com has an interesting article on local search and 15 ways to promote your site locally. Google AdWords Yahoo! Local Listings CitySearch Ask.com’s AskCity AOL’s CityGuide Craigslist MerchantCircle.com Dotster Local.com Froogle Local ReachLocal RegisterLocal TrueLocal YellowPages.com Web.com’s MyEzClicks program You … Continue reading
Link Building | Google Upgrading Linking Info
Link building is an important part of SEO. Google has announced that they are providing valuable linking information to webmasters. Google’s webmaster central blog indicates that Google is now giving you the full phrase that people are using to link to … Continue reading
Cracking Google’s Algorithm?
Computerworld published an article regarding some interesting comments from Matt Cutts. The article mentions Matt and some freely offered clues, “such as placing keywords in the title, headings and even the URL, and keeping related words close together.” Hint (LSI). … Continue reading
Relevance Rules!
Ad Age Digital reports that when it comes to online advertising, relevance rules. Â A recent study by Travelociy indicates that banner ads that generate dynamic content specific to location (provided by IP targeting) perform 6-7 times better than static advertising.
Google Protecting Search Users
A Google blog entry indicates that Google will make their user records anonymous after 18-24 months. Taking steps to protect the privacy of their users, Google intends to begin the process in the next few months. You can choose to have your records … Continue reading
Letting Search Engines Find Your Pages
I love this comment on Matt Cutts’ blog. Matt is talking about viral marketing and the tactics used by a website to spread the word. “The buzz built pretty organically. USB drives were left in bathrooms at conferences and messages … Continue reading
Google Wake Up Call | Indexing Your Search Results
Matt Cutts’ blog indicates that Google is taking a serious look at search results within results. Search results can be infuriating when you click on a top result only to find yourself once again looking at a results page. Yes, you may … Continue reading
Internet Users Increase 10% Worldwide
ComScore Networks announced, a 10-percent increase in internet users versus January 2006. Top 10 countries by penetration: India 33% Russian Federation 21% China 20% Mexico 18% Brazil 16% Italy 13% Canada 11% Japan 4% South Korea 4% Spain 4% The … Continue reading
Online Yellow Pages & Search Marketing
Superpages.com announced today that they are introducing a new ranking model for their pay for performance product. The new model will begin in April, 2007. Ads will be ranked by bid amount and wait for it…..relevance. Google, MSN have been … Continue reading
