Category Archives: Internet Marketing

Social Bookmarking Basics

Social bookmarking is a hot topic of late. Promotionworld has some basic definitions for the terminology along with the hotspots to….. well, be social. The idea of social bookmarking is appealing but is it worth the time? Just one of … Continue reading

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Google Now Honoring The Underscore

Stephan Spencer discusses several of Matt Cutt’s comments at WorldCamp 2007 including Google’s move towards viewing the underscore as a word separator. Here are several of Stephan’s highlights from Matt’s presentation. Matt claims that Google treats URLs with a query … Continue reading

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US May 2007 Searches | Google’s Relentless Domination

According to Hitwise, Google continued to dominate May 2007 percentage of US searches. Google 65.13% Yahoo 20.89% MSN 8.40% Ask 3.92%

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In-House SEO Requirements | Search Engine Watch Forum Discussion

A Search Engine Watch forum discusses the skills a full-time SEO should possess, including 5+ years of experience, keen knowledge of coding and a couple of successful sites as a reference. Fine skills to be sure but how about; nunchuk … Continue reading

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Marketing Trends In Traditional Media

Bambi Francisco’s MarketWatch article on demonstrates how consumers are forcing change in traditional media. In the magazine industry, advertising pages at Time Warner Inc.’s Time magazine were down 23.8% in 2006 from 2000. Newsweek’s ad pages fell about 17.6% in … Continue reading

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Web Site Conversion Tips | eRetailers Network

Marketing Pilgrim gives you a terrific summary of a webinar from eRetaliers Network. The webinar includes powerful tips on increasing your web site conversion rates. You can download the eRetailers Network report here.

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Advertising works, well sometimes.

Yahoo Inc. is about to start a new ad campaign using comedy, that will run on traditional and online media, according to NewFactor.com “Last year Yahoo outspent Google by 72%, $353 million in advertising vs. Google’s $205 million, according to … Continue reading

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Yahoo! says Real Media, worth real money – real quick

In October Yahoo purchased 20% of the 4-year-old company, Right Media, for $40 million. Yesterday Terry Semel, Chairman and CEO of Yahoo Inc announced they have agreed to purchase the remaining 80% for another $680 million. Semel’s post Democracy and … Continue reading

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You thought Google was the biggest?

Well as of March you were right, by a whisker – can you call a million visitors a whisker? ComScore Inc. claims that for the first time (in March 2007) Google surpassed Microsoft Corp. to become the owner of the … Continue reading

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Pay-Per-Booking Service On The Way From Genbook

TechCrunch provides information about Genbook. The company “is building a “pay-per-booking” product to allow local businesses to capture online bookings in real-time. The product will be distributed through online directories and local search engines, and businesses will pay a fee per booking.” Pay-per-action … Continue reading

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